TOOBA  WALILAY 

A Business Plan for 'BLNK CANVAS' a luxury embroidery brand which allows its consumers to bring any clothing of theirs into the store to have it embroidered and customised just the way they like. The goal behind the business is to encourage consumers to be more sustainable by getting them to wear clothing which they don't use anymore because they may simply not like the style. The key audiences were Millennials (Primary Consumers) and Gen Z(Secondary Consumers).